Starbucks Is Removing Drinks From Its Menu: Here’s What’s Getting Cut
Starbucks removed several drinks from its menu Monday in an effort to speeds things up.
Starbucks was contacted by Newsweek via email on Monday.
Why It Matters
The world’s largest coffeehouse chain, Starbucks was founded in 1971 in Seattle, Washington. New CEO Brian Niccol is trying to make huge savings for the brand by cutting the number of deals and promotions, and taking drinks off the menu is part of that. Recent difficulties faced by the company include lingering effects of the COVID-19 pandemic on its operations, worker strikes and lower foot traffic in some locations.
What To Know
On Monday, Starbucks said it would also remove some of the menu less popular beverages from February 4 to lower wait times and ensure drinks are purposeful and consistent in quality.
In a press release explaining the decision, the company said the removed drinks aren’t typically bought and are difficult to make or are similar to other drinks on its menu.
“We’re also simplifying our menu to a few fewer, well more popular items, done with excellence.” In doing so, it will enable innovation, shorten wait times, enhance quality and consistency, and is in line with the core Starbucks brand speaking to the ownership of coffee as a commodity.
Removed from the drinks list are several Frappuccino blended beverages as well as the Royal English Breakfast Latte and the White Hot Chocolate.
These are the drinks being cut.
- Iced Matcha Lemonade
- Espresso Frappuccino
- Caffè Vanilla Frappuccino
- White Chocolate Mocha Frappuccino
- Java Chip Frappuccino
- Chai Crème Frappuccino
- Caramel Ribbon Crunch Crème Frappuccino
- Double Chocolaty Chip Crème Frappuccino
- Chocolate Cookie Crumble Crème Frappuccino
- White Chocolate Crème Frappuccino
- White Hot Chocolate
- Royal English Breakfast Latte
- Honey Almondmilk Flat White
Starbucks Layoffs
In a separate announcement Monday, Niccol said Starbucks was trimming its corporate workforce by more than 1,000 people to make its operations simpler.
In a letter to employees, Niccol said: “We’re trying to be more efficient, being more accountable, simplifying things and speeding up whether it’s better integration.
” So that we became all more focused and able to drive higher impact on our priorities.” Layoffs are also part of the company’s ‘Back to Starbucks’ overall plan, initiated in late January to return to the customer experience and operational efficiency.
After a turbulent period of unionization efforts and successive quarters of declining customer traffic, Niccol has been trying to restore profitability and improve the workplace culture.
Since he took over, he has reversed the lagging sales by reintroducing the more traditional coffeehouse ambiance and cutting café wait times to under four minutes. But Niccol said in a statement released to Fox News that Starbucks will still be hiring for positions in line with its new organizational structure.
What People Are Saying
“Increasing our size and structure can make us heavy, making too many layers, too many teams of managers of small teams, roles focused on coordinating work,” Starbucks chairman and CEO Brian Niccol said, in a letter to employees.
Last year, Starbucks Chief Financial Officer Rachel Ruggeri: “While we have increased our investments, we have not been able to turn the traffic decline trajectory and we endured pressures to each line items.” Our efficiency efforts continued to yield as expected, but they did not keep pace with the pull of the decline in traffic.