Dunkin’ Makes Major Policy Change For ‘A Better Customer Experience’

Inspire Brands, the parent company of Dunkin’, confirmed to TODAY.com that it will stop charging customers extra for non dairy milk, a trend Starbucks and others have already started, a spokesman said.

The spokesperson added in an email that ‘effective March 5, dairy alternatives will be standard options for Dunkin’ beverages at no additional cost to guests.’ “The ability to offer traditional dairy or alternative dairy in any beverage, without an additional charge, will be available to all guests visiting any Dunkin’ location.”

We decided to improve customer experience and guided by guest feedback, the spokesperson said.The email said this enhances Dunkin’s ability to provide guests with a variety of beverage customizations and to offer quality Dunkin’ drinks in a way they want them — at a great value.

The latest coffee chain to remove nondairy milk charges in American and Canadian stores and join the likes of Starbucks, Dutch Bros, Tim Hortons, Scooter’s Coffee and Panera Bread is Dunkin’, according to No Milk Tax, a nondairy milk advocacy group.

A signature of the Starbucks Experience is the ability to personalize your beverage to become your beverage. We’re removing the extra charge for non dairy milks because we want to embrace all of the ways our customers enjoy their Starbucks,” Starbucks chairman and CEO Brian Niccol said last year in a press release announcing the company’s decision last year.