Dutch Bros rollout Breakfast Menu by 2026

Dutch Bros is also emerging with its new breakfast following the good performance of its pilot program. Although the chain initially tried hot, grab-and-go foods in 2024 in eight locations, the program has expanded to nearly 160 locations throughout the U.S. On the menu there are basic morning items such as sausage or bacon egg sliders chorizo wraps, and a maple waffle.

At one recent earnings call, the authority announced that the breakfast menu is contributing to an increase in both negotiations and order size especially in the morning hours when there is huge potential for growth for the trademark. Dutch Bros is also modernizing most of the shops to accept hot food, and this will further enlarge the program.

In its early stages, there has been observed an estimated increase in sales of about 4% as a result of selling breakfast and customer feedback has been generally positive. Dutch bros coffee menú is expected to expand the entire food program throughout the country by the close of 2026.

The firm has approximately 157 stores in Oregon and over 1,080 stores in 24 states and its long-term ambition is to open over 2,000 stores by 2029.